IM 190

Begin this week’s reading at chapter 7 and read through chapter 8,The Farmer and the Cowman Should Be Friends. Stop at chapter 9 and answer the following questions on an HTML file.

Questions

1. What are the things YOUR home page will accommodate? Teases? Content or feature promos? Timely content? Deals? Shortcuts?
2. Determine how you will accomplish these abstract objectives.
   • Show the users what they are, and aren’t, looking for.
   • Have a clear starting point for your users. Where to start…
   • Establish credibility and trust?
3. What does “above the fold” mean?
4. Are you going to have a tagline or welcome blurb to help get your message across? What is it?
5. What is your opinion on drop downs?
6. What was Amazon’s tagline in 1998?

The HTML document should meet these standards:

Include both the question and the answer in a few short sentences. All of the questions are topics discussed in chapter 7 of the book.

Post questions to your microsite

Add a new html page to your microsite directory and title it “reading7-8.html”. Then add a link to this assignment on your index page.